JOB SUMMARY 

Co-Vocational Canada is a grant funded project that sits within Briercrest Seminary. We are looking for someone with initiative, creativity and strong organizational skills who would work well with a variety of denominations, as well as churches and pastors that are co-vocational or exploring the potential of co-vocational ministry.

SEMINARY MISSION

• An innovative graduate community of learning, preparing students to serve God’s kingdom in diverse settings with virtue, spiritual integrity, vocational sensitivity, and academic rigour.

CO-VOCATIONAL CANADA MISSION

• We are an innovative, gracious, and giving community, who are grounded in God, research, and the Canadian context, and are supporting thriving CV leaders and churches and those who support them coast to coast.

QUALIFICATIONS 

• Agreement to live within the Briercrest Institutional Covenant Agreement and alignment with the mission, vision, and values of Briercrest Christian Academy, College, and Seminary
• A passionate supporter of Briercrest 
• Prior experience as a social media manager for a corporate or non-profit brand
• Bachelor's degree in Business, English, Communications, or related discipline
• Excellent copywriting, and editing skills with a strong attention to detail
• The ability to work both collaboratively and independently, taking initiative and demonstrating a willingness to take risks 
• Thrive in a fast-paced, collaborative environment of change with a high-volume workload, often requiring short turnaround times
• Ability and interest in marketing data analytics
• Excellent time management skills with an ability to juggle multiple priorities 
• Have taken courses in graphic design or equivalent
• Experience and proficiency with web design, LinkedIn, Instagram, and other social media platforms\

RESPONSIBLITIES 

1. Campaign Development and Management: 
    o Develop campaigns that will increase traffic, engagement and action taken by target audiences to accomplish     Co-Vocational Canada (CoVo) goals
    o Generate, edit, publish, and share engaging content to achieve those goals (e.g. original text, photos, videos,     ads and news)
    o Collaborate with the marketing team creative personnel and CoVo team to complete campaigns from concept     to final rollout
    o Suggest and implement new features to develop brand awareness, like promotions and competitions
2. Audience Understanding: 
    o Become an expert in our Co-vocational Canada audience learning who they are, what they need, and how they     prefer to receive information
    o Learn from CoVO team members
    o Learn from external research trends, values, behaviors and preferences. 
3. Social Media Management: 
    o Manage CoVo Social Media account.
    o Schedule and manage a social media calendar, remaining flexible for posting opportunities with priority going     to posts that help achieve established CoVo goals.
    o Help to curate a social media brand aesthetic that is visually appealing and brand consistent
    o Listen to, respond to, and engage with our audience
4. Website: 
    o Routinely audit and update CoVo website copy 
    o Add new initiatives in timely manner.
    o Ensure brand values and voice are displayed through CoVo web pages.
5. Reporting
    o Generate monthly report for assigned CoVo leaders..
    o Analyze performance metrics based on established key performance indicators. 

DESIRED OUTCOMES AND ACTIVITIES

This person must be a self-starting individual who is able to able to demonstrate initiative in crafting and executing a thoughtful marketing and communications plan for the Co-Vocational Canada project that includes:

    • Actively supporting and promoting the vision and mission of Co-vocational Canada (and Briercrest Seminary)
    • Establishing and driving a creative communications strategy that actively tells our story and promotes our     initiatives
    • Writing and editing content for print materials, website and social media posts
    • Overseeing the creation of video, audio, and digital content
    • Preparing and managing all communications materials, including graphic design
    • Actively engaging with students, denominations, churches, and pastors through LinkedIn, social media, and     other platforms
    • Publishing helpful content through finding and telling stories of those in our Co-vocational Canada network 
    • Tracking engagement across platforms and making recommendations based on the data.
    • Maintaining brand integrity across all initiatives.
    • Possible involvement at conferences and other recruitment and marketing events

TEAM RELATIONSHIPS 

• Reports to the Co-Vocational Canada Project Lead.
• Works with the Marketing department, serving Co-Vocational Canada. 

APPLICATIONS 

All employees of Briercrest College and Seminary are required to sign and adhere to our Institutional Covenant. Please review the covenant prior to submitting your application. Please forward resume and cover letter to hr@briercrest.ca.